Imagination and a keen eye for unusual angles will make that otherwise ordinary shot into something more special.

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Tip 3:  Reportage preparation...

I always visit the different locations that we'll be shooting before the big day.   While I'm sure most wedding & civil ceremony photographers don't do this - I find it really helpful to know where we're going, have an idea of a few positions for formal and reportage shots and to know how the light might come into play.   On one or two weddings I even visited locations with the couples and took a few test shots (these made nice 'engagement photos').